Numerous studies warn about the harmful effects of a meat-heavy diet. But for “meat-attached” eaters, going cold turkey (or cold tofu) rarely works. Instead, use positive framing. Not “eat less of this”, but “eat more of this”. Change “meat-free Monday” to “hummus-heavy Mondays”. Research shows that the most unshakeable burger enthusiasts can still be convinced to reduce their meat intake through the argument of food purity (avoiding hormones and factory farming) and the health benefits (weight control, cholesterol). Frame the resolution as indulging in grains, vegetables and dips, rather than restricting meat.

- Anastasia Denisova in The Conversation (edited)

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