Sarah Stein Lubrano argues that our understanding of how political persuasion (and, by extension, climate persuasion) works is wrong: debating and providing information has little effect on people's beliefs. It is our friends that have the power to change our beliefs and behaviour - not by arguing with us, but by being around and showing us new ways of living. People are most likely to engage in climate-
friendly action if their friends do - far more likely than if they are given cash incentives. That has obvious implications for what we do.

This Article Won't Change Your Mind Sarah Stein Lubrano in the Guardian, 18 May 2025
Don't Talk About Politics: How to Change 21st-Century Minds / Bloomsbury 2025

---

Originally posted in a page. Category: book, discussion topic.
Click on any link to see related content. For an index of all categories and tags used on this website, click here.