I posted on the Ferrero UK website to say that, although Mrs B likes their chocs I don't buy them any more because they are overpackaged - Ferrero Rocher is packaged in hard plastic, competitors like Lindt use mainly cardboard. In return I got this:

Thanks for your email.

I am sorry to hear that you have been disappointed with our packaging. We try hard to ensure that our customers enjoy all of our products, so I’m sorry to hear they weren’t to your liking.

Your comments are important to us. We always listen to consumer feedback as it helps us to improve our products. Your comments have been passed on to the team that looks after product development.

Thank you for bringing this to our attention.

Nudge: it only takes a few minutes of your time, it might take years to work, but give it a try.

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Shaming unethical brands makes companies improve their behaviour | Janet Godsell and Nikolai Kazantsev in The Conversation, 17 February 2026. Brands care about how they are seen and what consumers are saying about them.

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Post: category small actions; tags nudge, packaging.
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